10 Types of Digital Marketing For Businesses to Grow

“Choosing the right type of digital marketing can lead your business to get noticed by larger audience”

You know social media has billions of active users across the world, and if you are not using marketing strategies to reach them online, you are missing alot. If you have to grow and expand your reach, then you need to adopt digital marketing strategies for your business, as it has become more necessary to reach and connect with customers.

Digital marketing involves the use of different digital media platforms, such as websites, apps, social media, etc., to promote products. However, you may not get the potential if you use a single strategy because users are spreading across different social media platforms.

So, in this guide, learn the types of digital marketing that help your business to connect with customers socially and get a high return on investment.

Digital marketing is simply the way businesses promote their products or services using the internet and digital platforms. It involves using online platforms like websites, social media, search engines, email, and mobile apps to reach and connect with customers.

For example, when you see ads on Facebook or Instagram, or when a brand sends you an email about a special offer, that’s digital marketing in action. It’s all about using the power of the internet to reach a large audience quickly and in a way that’s easy for businesses to track and measure.

In the under section, I have mentioned the 10 types of digital marketing you should focus on in 2025. In this way, you can expand your brand’s reach and grab more outcomes.

1 – Social Media Marketing

Social media marketing is one of the useful types of digital media marketing in which different social media platforms are used to interact with customers to increase sales and promote your brand. This market has made significant improvements with time. In 2004, MySpace became the first social media site to reach 1 million users.

Within 18 years, dramatic growth of 4.76 billion social media users was seen, which is over 59% of the world’s population. Up until now, there are many social media platforms, such as Facebook, WhatsApp, YouTube, and X ( formerly known as Twitter). You can promote your product by running ads on these platforms.

2 – Email Marketing

Email marketing is a type of digital marketing in which commercial messages are sent to new or existing customers. In this type of marketing, there are more chances of product sales because subscribers choose to sign up for emails. Its high return on investment makes it critical to most businesses’ overall inbound strategy.

Compared to traditional forms of advertising, email marketing is relatively cheap, but it can generate high returns if done right. You can easily track open rates, click-through rates, and conversion rates, which helps businesses improve their strategies.

3 – Content Marketing

Content marketing is a strategy to attract and engage the audience by generating and sharing relevant articles, videos, blogs, newsletters, memes, gifts, and other media. This helps to establish expertise and keeps your business a top priority when it is time to buy the things you are selling.

It is important because, nowadays, customers are fatigued by irrelevant messaging thrown at them. Content marketing shares only relevant material with the customers. It provides them with valuable content and engages them throughout the customer journey.

4 – SEO (Search Engine Optimization)

SEO stands for search engine optimization. It helps the search engines understand the content of your website and connects it with the users by delivering relevant and valuable results related to their queries.

The main purpose of SEO is to rank your site on the first page of search engine result pages (SERPs) for the most relevant and valuable keywords, driving qualified traffic to your site. It helps improve a site’s visibility on search engines like Google Chrome, Microsoft Bing, etc. SEO helps drive traffic to your website and increase its visibility.

5 – Pay Per Click

Pay-per-click is an advertising technique in which a publisher gets clicks by using search engine advertisement. Then, the publisher pays the advertiser as a result of that click. Through this digital marketing type, the website earns inorganic traffic. This increases the reach of the website.

As the website gets more clicks, the cost of PPC advertisement becomes trivial. For example, if you are paying 10$ per click and getting 300$ in sales as a result. Then, the cost you are paying per click is a no-brainer.

6 – Affiliate Marketing

Affiliate marketing is an advertising model in which the company pays a third party to promote its products and brand. In this way, brands get access to the motivated audience of content creators, celebrities or any famous personality. In return for their advertisement services, brands pay them.

The creators are called affiliates. They encourage their fan following to visit the brand and buy their products through affiliate links that track where a user came from. Most of the affiliates get paid when their referrals convert into sales.

7 – Mobile Marketing

Mobile marketing is another one of the growing types of digital marketing that benefits from mobile devices such as smartphones and tablets. In this type of marketing, we make use of modern mobile technologies, such as location services, SMS text messaging, MMS multimedia messaging, downloaded apps using push notifications, in-app or in-game marketing, mobile websites, or using a mobile device to scan QR codes. 

Mobile marketing targets audiences not so much by demographics but by their activities. People living in a place have different interests. So you should focus on activities while suggesting to your audience about the products. This will help you to target the concerned audience only.

8 – Marketing Communications

In a market full of competitors, companies adopt different tools and techniques to reach their probable customers. These techniques and tools are known as marketing communications. Companies combine marketing channels and tools to convey the necessary message and make sure that the audience understands it. These communications include advertising, PR, sponsorships, promotion, social media, etc. 

To create an effective marketing communications strategy, you should identify your target audience, bring the solution to customers’ problems, define your unique value proposition, select channels to deliver your message, and measure the result. One innovative way to enhance your outreach is by using a digital business card, which allows you to share your contact details seamlessly and leave a lasting impression on potential clients.

9 – Video Marketing

Video marketing refers to the use of videos to promote or inform your audiences about your product, brand, or services. It is the most comprehensive and attractive way of marketing because people are more likely to watch a video than read a long article, especially on social media. Videos capture attention quickly, and people tend to stay engaged longer.

TV commercials are one of the popular examples of video marketing, which you may have witnessed during a match or a news channel break. So, it is the future of digital marketing as customers’ behaviours are changing and they prefer a visual form of content.

10 – Audio Marketing

Do you ever listen to the radio when you’re driving? Or music on your phone while you’re working out? What about talking on the phone? All of these describe audio marketing. This type of marketing uses sound to promote its products.

For example, businesses or brands create podcasts to share valuable content like industry insights, expert interviews, or customer success stories. Podcasts can be a great way to build a loyal following while providing useful, long-form content to listeners.

Well, these are different types of digital marketing. You can use these types to attract new customers through social media, which results in a higher conversion rate. However, you can decide which one type is perfect for your business and works for you to reach the target audience.

For example, if your customers are active on Instagram or Facebook, social media marketing is best for you, while if your audience is active on Google, then you can go with SEO to reach them. If you use them in the right way, you can make an impact on your business for a large number of users.

Which type of digital marketing is the most effective?

There isn’t a one-size-fits-all answer. The effectiveness of each type of digital marketing depends on the business’s goals, target audience, and industry. For example, social media marketing is great for engaging with a younger audience, while email marketing can be more effective for nurturing leads and retaining customers.

Can I use multiple types of digital marketing at the same time?

Yes! In fact, using multiple types of digital marketing together often drives the best results. For example, you might use content marketing to drive traffic to your website, social media marketing to engage with your audience, and email marketing to convert leads into customers.

Is digital marketing better than traditional marketing?

Digital marketing is often more cost-effective, measurable, and targeted than traditional marketing methods. It allows businesses to reach a global audience and offers greater flexibility in tracking and adjusting campaigns. However, the best strategy may combine both digital and traditional methods, depending on the business and target audience.