Artificial Intelligence (AI) is a fascinating force in today’s day to day life. Almost every industry is embracing this amazing technology as it reduces costs and streamlines complex business processes. Email marketing is no exception as there are a lot of AI & machine-learning-powered tools that can be used to leverage email marketing efforts effectively.
Artificial Intelligence and Email Marketing
Email marketing is one of the most effective marketing methods to gain greater business outcomes. Artificial intelligence in email marketing helps brands and businesses to understand what changes should be made in an existing marketing strategy and what truly works to achieve optimum outcomes. AI techniques and tactics like customer segmentation, optimized subject lines, personalized copywriting, and automation can incredibly boost email open rates and click-through rates.
How Artificial Intelligence Can Benefit Email Marketing
AI has vast traits and features that can change the email marketing efforts for better and improved outcomes. Here in this article, I will discuss how marketers can integrate artificial intelligence to make the most out of their email marketing efforts.
AI-Powered Email Subject Lines
The subject line is the most important element of an email marketing campaign as almost 47% of users decide whether to open an email or not just by seeing the subject line. If your subject lines are boring and less engaging, you might be getting a lower email open rate. It is the place where artificial intelligence can help you make your subject lines stand out in users’ inbox. AI uses deep learning to create, test, and optimize the best subject lines to grab the attention of more users. It tells marketers and business owners what reverberates and what doesn’t reverberate with your target audience based on the analysis of recently developed email marketing strategies and campaigns.
Optimal Email Sending Times
As there are different time zones across the world, you cannot send emails to your customers living in different corners of the world. For instance, if you are sending an email to a customer living in the UK at 9 AM, you cannot send an email to a US-based customer at the same time. It is the place where AI can come in handy to help you choose the optimal email sending times for different locations and territories. As a result, your brand will be able to reach customers with the right message and at the right time.
Personalization is the key these days to make your digital marketing efforts ultimate success. The same goes for email marketing. Modern consumers are more likely to connect and engage with brands that better personalize their ads and present their customers with exactly what they need. As internet users are bombarded with a lot of advertisements and corporate emails, a personal touch can go a long way in the world of email marketing.
Artificial Intelligence allows you to segment your email list into different customer groups so you can send them with personalized and most relevant messages to boost conversions incredibly.
Retargeting emails are a great way to encourage your customers to purchase your product or services who have shown interest in your recent emails. If executed properly, retargeting could be a great tool to enjoy higher email marketing ROI. A lot of AI-powered tools and solutions are out there that can help you understand the browsing, searching, and shopping behaviors of your audience to send them interesting offers and convert easily. Moreover, advanced email marketing solutions can also be integrated with other business solutions like CRM to craft and send appropriate emails based on customer purchase and spending habits.
Automation helps you send emails to your customers at the right time even if you are not available personally. As a result, all your email marketing efforts are accomplished with good care. AI-powered email marketing solutions help you get things done at increased efficiency and speed. It also helps you streamline the marketing process to reach your audience more effectively without forgetting any important aspect.
Predictive Analytics and Metrics
Predictive analytics is one of the modern email marketing trends that can help marketers and business owners develop results-driven marketing campaigns based on valuable customer data and insights. This technology is used to gain and analyze data and information of subscribers and website visitors to craft highly personalized email marketing campaigns to start selling in the smartest manner. As a result, you can send your audience the right and interesting offers to convert them into valuable and loyal customers.