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Link building is one of the best SEO practices to improve your website’s performance in search engines. When you are linked by more high authority sites in your niche, it increases your ranking in search engines and help you drive more organic traffic. It boosts domain and page authority of your site. The more quality backlinks you have to your site, your site will have higher domain authority and chances of being seen for the relevant searches are higher as well.
More backlinks to your website mean that many relevant brands, influencers and published endorse your business. It not only boosts your credibility in front of search engines but for your customers too. When your customers are able to see your name in a leading website or blog, they are more likely to stick around and trust.
In this highly competitive business world, search engine optimization is more important than ever before not only to appear in top search engine result pages but to build customer trust as well. And linkb uilding is a vital aspect of SEO to secure higher rankings. The more inbound links you have for your site just shows that more and more people are referring for something you can do greatly. More quality back links also boost overall online presence of your business.
There are several ways to beef up an SEO strategy, and building strong, relevant and authority backlinks is one of them. Each quality link you build for your site, acts as a trust signal to search engines like Google. Which means, the more sites linking to you, the better search ranking you will have.
Links serve as bridges to fill gap between two relevant sites or brands. Search engines go through the links between individual internal pages on a specific site and links between several websites. Both quality and quantity of links help search engines determine how high a particular site should be ranked in search engine result pages for specific search terms or keywords. When there are several strong and quality links to your brand or business, there will be a great chance of earning a visible spot above your competitors in the SERPs.
The best and most effective link building strategy our team of professionals follows is guest blogging. They produce quality, unique and relevant content and publish it on high authority relevant sites and blogs in your niche. The goal is to produce and promote informative content that actually touches upon pain points and issues of your readers and offer your product or service as a perfect match to their needs.
Quality of a backlink is determined by elements given below:
- Do follow (highly recommended) or no-follow
- Relevancy
- Anchor text
- Position of the link on the page
- Domain authority
- Nature of the link
- User engagement
Yes, of course! Basically DA or Domain Authority is a site metric introduced by MOZ and it is calculated on the basis of quality and quantity of inbound links to your site. The more links to your site from high authority sites or blogs, the better DA you will experience. High DA websites also perform well in search results to secure more clicks.
