Have you ever wondered what .org means while typing a website’s address? It is primarily a domain name extension used to host websites, mostly by non-profit organisations.
One of the most critical steps in creating a website is selecting the best domain name and extension. However, most people don’t know about .org domain, they often overlook it, and instead, they choose a random domain, assuming it will be the best.
If you are also unaware of it, then relax. In this guide, I’ll answer the following questions: what does .org mean, how can you use it, and many other related topics.
So let’s begin
What Does .org Mean?
In a website address, .org is a short form of “organization”. Initially, it was only used by non-profit organisations, but later expanded to be used by various companies, including NGOs, educational institutions, and others. You should be aware that .org is one of the top-level domains (TLDs).
Top Level Domains (TLDs)
TLD is the last part of a web address, appearing after the last dot. Websites are categorised based on their region and niche.TLDs help consumers understand what kind of website they are visiting.
The TLDs are top-level domains in the Domain Name System (DNS) hierarchy. Some examples, which are also part of TLDs, like .org, include
- .com( Commercial )
- .net( Networking )
- .edu( Education )
- .gov( Government )
- .org( Organization )
If you want to increase the credibility of your website and build trust with consumers and the internet, then .org is preferable. Now, I will provide examples of some popular and reliable websites available on the internet using the .org domain.
Who Should Use .org Domain?
As I mentioned earlier, numerous organisations and communities can utilise the .org domain to establish credibility and trust within their communities and online. Here is who should use .org domain:
1. Educational Institutes
Educational institutes should use the .org domain. The reason behind this is that by using it, there will be an impression on the user that it’s not for commercial use, but instead for knowledge and dedication purposes only.
This will increase the trust and reliability of the site, allowing consumers to feel comfortable using it, knowing they can rely on it for accurate education.
2. Foundations
If you are running a healthcare foundation or any emergency aid organisation, then you should prefer the .org domain. It will increase the credibility of your platform. Every single donor and volunteer on your platform will feel satisfied that their efforts will not be wasted.
It will demonstrate that you are not doing this for personal gain. This will show that you are legit.
3. NGOs and Charities
Running an NGO or charity, then .org is a must because it will demonstrate that any profit motive does not drive you.
This will demonstrate that you are a genuine individual who seeks to contribute to society with your resources, not for any profit-driven purpose.
4. Non-profit Organizations
It is a choice without a doubt if you are running a non-profit company, because it helps you attract more traffic. Build up your credibility. People trust you based on it.
Using this TLD will demonstrate to your audience that your focus is on the cause, not on profit, and that you are running a mission-driven organization with a purpose.
How to Register the .org Domain
If you don’t know how, you can register a .org domain for your organisation. Here is a comprehensive guide on how to register a .org domain for your company.
Choose a Registrar for Your Domain
To buy a domain name for your website, you have to visit a domain registrar site. These are the sites from which you can purchase domain names according to the organisation. There are so many domain registrars available, but before buying, you have to focus on some of the factors mentioned below:
Reputation
There are many registrars available, but you must select the most reputable one. For that, you need to ensure that it has satisfied clients and positive reviews.
Also, ensure that the domain registrar is ICANN-authorised, as this will confirm that it is a legitimate platform you are using.
Price
Select the one who has completely transparent pricing and fees of any kind. Some of the registrars initially show low prices, and the renewal fee increases.
Therefore, ensure that there are no hidden charges. Always ask the registrar to explain the pricing plans to confirm what you are paying for.
Services
A high-quality registrar never offers only a single domain name. It will provide you with various tools and helpful services, including privacy protection and website building.
This will help you track down your web performance, and you will also have all the necessary components under one provider.
Check Whether that Domain Name is Available or Not
You need to check if your desired domain name is available.
Before deciding on a domain name, check that it aligns with your organisation’s identity.
Use a domain name search tool provided by your selected domain registrar to check whether your desired name is available. Consider alternative options and name variations if your chosen name is already taken.
Registration
Once you have selected your domain registrar and your desired name, registration is the final step. To proceed, please provide your basic information, including your name, address, and email address.
Ensure that all this information is up to date to avoid any complications during the process.
Complete the Process
When everything is done, the final step is to complete the purchase with the available payment methods. Once you complete it, you will receive a confirmation email with a link that will redirect you to the website.
After all of it, never forget to keep records of each transaction for future reference.
Sum-up
The .org domain is an excellent option for various organizations, particularly non-profits, educational institutions, foundations, NGOs, and charities. By using a .org extension, you can enhance your credibility and show your commitment to serving your community..
If you decide to register a .org domain, ensure you choose a reputable registrar, review the pricing details, and verify the availability of your desired domain name. Ultimately, a .org domain can help you build trust with your audience and effectively communicate your mission.
