As a digital marketer, your MacBook is not just a laptop but your command center for creating content, analyzing it, and managing marketing campaigns. This is the reason why you need to maintain it in excellent working condition to enable it to serve you in all your duties effectively.
An upgrade of a MacBook can help extend productivity, simplify the workflow, and enable flawless multitasking.
In this blog post, I will be sharing some pro tips for digital marketers to upgrade a MacBook for optimum performance.
Let’s start!
Why Setting Up Your Mac for Digital Marketing is Important?
Setting up your MacBook for digital marketing success means changing settings for efficient management, installing the latest and updated software, and managing the storage of your MacBook. All these steps can maximize the efficiency of your task without any worries.
A messy MacBook can be a result of reduced productivity and increased stress levels. When your MacBook is working well, you can focus on creativity and developing new marketing strategies for your business.
A Step-by-Step Guide to Upgrading Your MacBook
An updated MacBook, with all the essential software installed, can be a good tool for your digital marketing business. Upgrading your MacBook seems a daunting task for some people, but it’s as simple as making a new folder or file.
Let’s find out what you can do to increase the productivity of your MacBook by setting up some changes.
Upgrade Your Storage
Digital marketing deals with heavy files, such as high-resolution images, videos and design files. Experts should think about getting an SSD of higher capacity to perform better and have sufficient storage. I suggest at least 512GB SSD, though 1TB or more is preferred for working professionals dealing with large media files.
Also, it is possible to use external storage devices, such as SSDs or cloud storage (Google Drive, Dropbox, or iCloud) to keep your MacBook uncluttered but have quick access to the necessary files.
Upgrade Your RAM
A bigger RAM allows you to multitask with ease, particularly when using resource-demanding programs, such as the Adobe Creative Suite, video editing programs, and dozens of browser tabs to conduct research. Assuming your MacBook allows RAM upgrades, then it is worth upgrading to 16GB or 32GB to maximize its performance.
Before purchasing RAM for MacBook Pro, make sure to check whether your specific MacBook supports upgrades.
Clean Up Your MacBook
Over time, people may install extra apps and files that may no longer be useable but they take up most of the disk space and slow down your laptop. Cleaning up extra data and files can free up a large amount of space from your disk. It can speed up the system and enhance the efficiency of your task.
There are some popular tools and techniques that may help you clean up your space regularly and speed up your system. With no lag in your system, you can focus on your work with more concentration.
Upgrade Your Battery & Cooling System
Digital marketing often involves long hours of work. When the battery life of your MacBook is reducing, then replace it. Moreover, overheating when performing demanding tasks can be avoided by placing a cooling pad.
The MacBook users who are constantly on the move can also invest in a portable power bank or USB-C charger so that their workflow is not interrupted, particularly when travelling or working remotely.
Turn Focus Mode On
Notifications from all social media accounts and applications might be a stressful thing that can distract you from focusing on managing digital marketing techniques. Distraction can lead to less focus and hence less productivity.
A solution to that problem is to set up Do Not Disturb mode on your MacBook during your working hours. It is an important step to take while upgrading your MacBook for digital marketing success, as it will minimize distractions from notifications and increase your productivity by concentrating more on your task.
Simple Desktop
Psychologists believe that a desktop sight fully loaded with files and folders can be stressful for some people. The first thing to do is make folders for collecting files and making your desktop simpler. Once you’ve done it, you will see that you can focus on your task more easily.
Use Shortcuts
In the fast-paced world of digital marketing, every second counts. You will see that after a delay of some of your time, you will miss an opportunity to be in a better place in digital marketing. You can use shortcuts with keys on your keyboard to minimize your time.
Apple has a lot of shortcuts that you may use to minimize your work. Also, there is an option for you to customize your shortcuts on your own according to your preferences. For example, Cmd+W can be used for closing a window.
Summing Up
Successful digital marketing is hectic but worthwhile. It is priceless to see yourself on top rather than struggling to get there. And, an upgraded Mac could be your best companion in this journey. Success in digital marketing can be time-consuming, but with all these steps mentioned in this article, you can simplify your task by just managing and setting up your MacBook to an upgraded version.
