User-generated content is becoming a necessary trend to transform your e-commerce platforms and drive business growth. With UGC strategies, brands focus on driving sales, improving SEO, and creating a better customer experience. Brands using UGC strategies can have 29% more web conversions than brands without UGC.
Whether you are thinking of starting a business or want to scale your already present business, UGC strategies can help you in both. In this article, let’s find out how you can transform your fitness e-commerce platforms while using UGC strategies.
What is User-Generated Content (UGC) Exactly?
User-generated content is content created by the customers of any brand that includes reviews and feedback of products, unboxing videos, social media posts, or any other type of content that is related to your brand promotion.
Any content made by a customer instead of the marketing team, about your brand, counts. User-generated content consists of:
- Product rating and feedback
- Testimonials
- Social media posts
- Reviews on surveys
- Images and videos of products
- Unboxing videos
- User forum and community posts.
This content gives credibility and authenticity to the brand with real customer experiences.
How to Transform Fitness E-Commerce Platforms with UGC Strategies?
There are some UGC strategies that you can use for the growth of your business:
1- Encourage UGC for Product Launch
Product launches are an amazing opportunity for customers to have a real buzz about the product. For instance, if you want to launch Mounjaro with the WW program, you can encourage users to create content that later can be used for marketing.
With UGC, customers can have an authentic look at the product they are looking to buy. You can do this by sending your products as gifts to loyal customers, influencers, and well-known persons to share their videos giving reviews about your products.
This strategy can help you in having reviews of your products without even having a hit on your website. You can also ask these customers to make professional and branded hashtags under these videos. It will not just promote your product, but it’ll build momentum through the community.
2- Integrate UCG in your Platform
To engage and inspire customers, add user-generated videos and images on the homepage of your website. It will showcase a real-time usage of these products and build trust among the audience. You can also add UGC in emails and podcasts to show real reviews for brand promotion.
Reshare videos and posts on your social media platforms with branded hashtags and engagement. To increase conversion rates and click-through rates, you can integrate UGC into retargeting campaigns. Hashtags of your brand can be:
- #FitWith(Your Brand Name)
- #HealthyMeals
- #GetFitWithMe
- #MyGymJourney
3- Integrate UGC into Paid Ads
Paid ads are an interesting type of promotion, but your paid campaigns should not be seen as typical ads. In today’s era, highest-performing campaigns and ads can be seen by customers as peer-generated content, and this is the power of user-generated content.
Incorporating UGC in your paid ads can enhance the performance of your brand across the internet with more visual representation on social media platforms such as Facebook, TikTok, and Instagram. Start making a strategy that aligns with your messaging and audience.
Ask your customers to create content that looks more natural in pictures and videos. Share these pictures and videos using different formats and check performance on a regular basis.
4- Set Guidelines for High-Quality Content
Set clear community guidelines for high-quality content that can improve your product listings. Your customers may not be professionals in making reviews and videos about your products, but you can give them clear guidelines that match your marketing strategy.
There are some points that they should follow:
- Natural Light: You can ask your customers to choose natural lighting from a window or outside and avoid using fake lights. It can enhance your fitness products by showing their real colours.
- Simple Backgrounds: Recommend using natural or simple backgrounds, or they can use a colored backdrop to keep the product as the focal point.
- Frame Tips: Ask your customers to use grid lines in their phones to align products at the centre. The standard aspect ratio of the frame should be 1:1 for Instagram and 4:5 for feed posts.
- Highlighting Products in Real Life: Recommend customers to showcase your products in real-life usage without faking it. It will show the benefits and uses of the product in real life, making the content powerful.
5- Incorporate UGC in Product Descriptions
Product pages are where the trust in your brand happens. Customers who want to buy the products check for the authenticity and durability of the product on product pages. That’s why it is the best place to put user-generated content.
Adding user-generated content in product descriptions makes it possible for customers to see the usage of the product in everyday use by seeing pictures and videos. It will build trust in customers, which makes it possible to increase your sales.
For example, you can ask customers to add photos or videos to the description. Also, you can copy and paste the links of reels and videos of customer reviews in the description section to show authenticity. It will enhance customer satisfaction and reduce product return rate.
The Bottom Line
The best strategy of UGC is adding content to homepages and on high-traffic pages. You can create a dedicated UGC gallery on your website that shows the credibility of your brand. Whether it’s organized by pictures, videos, or campaigns, it will attract people to celebrate your brand and join from all over the world.
With these UGC strategies, your fitness e-commerce platforms can build strong connections and increase your online presence. It is the simplest way to promote the growth of your business.
