Struggling to attract users and retain them on your website to grab long term benefits? Try key incentives that work for attracting and retaining users.
Companies face enough challenges in acquiring users, but keeping them is equally demanding. The heavily saturated market (for most brands) brings intense competition, and it is making it extremely difficult to sustain a position in the market.
So, how do you retain users and convince them to stay? Offering incentives is the key strategy. However, not all deliver the same sort of advantages. In this guide, I have enlisted the key incentives that you should try because they have been proven to attract and retain users.
What are Incentives?
“Incentives typically refer to a clear-cut advantage for motivating users to join or stay. For example, a common incentive is the ‘friend referral’ option.”
However, different factors contribute to customers showing loyalty to products or companies. Essentially, users get perks for having their friends join the service. It can be effective, but it’s crucial to integrate more subtle motivational systems, too.
Top Incentives That Work for Attracting and Retaining Users
In the under section, I have enlisted the key incentives that work best for attracting and retaining users on your website. In this way, you can grab high end advantages by hooking your audience for the long term.
1. Gamification as a Tempting Feature
Gamification can produce plenty of motivation. You should introduce game elements (such as points, achievements, milestones, etc.), and you transform seemingly boring activities into rewarded ones.
You can also use this achievement-driven system to provide service-related value. For example, loyal and engaged users can unlock additional features or use premium ones for a limited time.
2. Building Communities Around Services
Brands that thrive tend to build communities around their products. An example of such a company is Headspace. They use different communication channels, such as social media, podcasts, and email, to unite their users.
The content ranges from mental health tips and observations to user stories and challenges, which encourage their members to participate. Thus, you aim to provide and develop a bond beyond the primary service.
3. Companies Identifying Market Gaps
Some companies notice a demand or need in the market. However, the idea requires user participation for it to work. How do you get them to join and do something that doesn’t necessarily give them value or benefit? Frequently, monetary incentives are a great way to gather users for a unified purpose.
An example of such a service is computer resources or internet bandwidth sharing. In these situations, users give away some of their connectivity or resources. In turn, they get rewarded through points that they can later convert into payments. In other cases, they might be rewarded with a free Steam gift card. Usually, these brands have a wide selection of available stores.
4. Frequent Limited Time Offers
Frequent limited time offers are also other types of key incentives that enable you to capture the attention of the users.
Let’s take Steam as an example: it is one of the most popular video game distributors online. While it has a stable position in the market, it also launches different events and sales. Users are likely highly aware of its Summer, Autumn, Winter, and Spring sales (going as far as to mark them on calendars). The level of engagement during these events showcases the value of limited-time offers.
5. Sharing Common Goals or Values
Emotional loyalty is a strong variable in user retention. In addition to building a community, consider uniting with them for a shared cause. For example, a makeup brand can produce not only quality products but also work to reduce its environmental impact.
Another company could dedicate a portion of its revenue to charities. In both cases, users supporting the same values are more inclined to stay.
Final Thoughts
These are the details about the top incentives that work for attracting and retaining users. However, remember that no incentive is guaranteed to work, but having them does increase your chances of attracting and retaining more users.
After all, your job is to showcase why your product is superior, and integrating the incentive strategy will allow you to encourage more users to use your products or services. In this way, you can pave your way to grab the ultimate advantages.
