10 Best Rank Tracking Software in 2025

Rank tracking software is highly beneficial for SEO professionals as it helps them analyze the rankings of their websites on multiple search engines. These tools highlight how web content targets the audience via specific search queries. It also helps you determine how other websites rank their content and what is working for them.

Not only rank tracking, but you can also improve your SEO strategies, evaluate numerous areas to improve, and increase your search engine rankings by adopting rank tracking software.

There are numerous best rank tracking software in the market, so it is necessary to determine which rank tracker software is best for you.

In this guide, I have shared the 10 best rank tracking software. Assess these software according to your needs and analyze if they offer the features you need.

What Is Rank-Tracking Software?

Rank-Tracking Software are the SEO tools that are beneficial in monitoring how a specific webpage or website improves its rankings in search engine results for specific keywords.

These tools offer numerous features, including competitor analysis, analytical reports, search engine result page (SERP) monitoring, keyword performance tracking, query search volume, etc. The software also provides valuable analytics that help in effective search engine optimization.

Top 10 Best Rank Tracking Software to Use in 2025

Here is a list of the top 10 best rank tracking software you can consider for your next SEO project:

1. Semrush

Semrush is the best website ranking report software as it provides a wide variety of services related to search engine optimization. It comes with a combination of premium functions with innovative technologies.

Semrush offers a wide range of keyword performance and rank-tracking features with interactive dashboard designs to digital marketing teams that are highly effective for them in optimizing their SEO efforts.

It provides 5 competitor analysis tools, from which you can execute numerous rank-checking actions such as bulk keyword analysis, site audits, topic research, brand monitoring, social analytics, and trend monitoring.

Semrush Key features

• Daily Position Tracking Across Devices and Locations
• Comprehensive Competitor Analysis
• Advanced Metrics and Reporting
• Tagging and Keyword Grouping
• Cannibalization Report
• Customizable Alerts and Reporting

Pricing and Plans

Semrush offers three main pricing tiers:​

• Pro Plan: $139.95/month – Suitable for freelancers and startups to track up to 500 keywords.​
  
• Guru Plan: $249.95/month – Best for small to medium businesses, with a limit of 1,500 keywords and access to additional features like historical data.​
  
• Business Plan: $499.95/month –  Best for larger enterprises, supporting up to 5,000 keywords and offering advanced features like API access.
  

A free trial is available, which allows users to explore the platform’s capabilities before committing to a subscription.​

Pros and Cons of Semrush

Pros:

• Comprehensive tracking across devices and locations.
• Robust competitor analysis features.​
• Advanced metrics providing deep insights.​
• User-friendly interface with customizable reporting.​

Cons:

• Higher pricing tiers may be a barrier for some users.​
• The extensive feature set can have a steep learning curve for beginners.

2. Ahrefs

Ahrefs is one of the best rank tracking software as it is extremely popular among digital marketers and SEO professionals. Its complete toolset provides exact and real-world analytics of keyword rankings, search volumes, and content performance.

Its keyword research function provides results like click volumes, top SERP results, CPC estimation, and webpage rankings based on traffic volume.

Ahrefs is packed with other multiple features like keyword tracking, backlink analysis, and content optimization. It allows users to improve their SEO strategies and increase their online visibility. You can find current trends, track competitors, and improve your content for better search engine rankings.

Ahrefs Key Features:

• Multi-Device and Geo-Specific Tracking
• Competitor Analysis
• SERP Feature Tracking
• Advanced Metrics and Reporting
• Keyword Grouping and Tagging
• Integration with Google Search Console

Pricing and Plans

Ahrefs offers several pricing tiers to accommodate different needs:​

• Starter Plan: $29/month – Track up to 50 keywords.
• Lite Plan: $99/month – Track up to 750 keywords with weekly updates.​
• Standard Plan: $179/month – Track up to 2,000 keywords with more frequent updates.​
• Advanced Plan: $399/month – Track up to 5,000 keywords with daily updates and advanced features.​
  

A 7-day trial is available for $7 to explore the platform’s capabilities before committing to a subscription. 

Pros and Cons of Ahrefs

Pros:

• Comprehensive tracking across devices and locations.​
• Robust competitor analysis features.​
• Advanced metrics provide deep insights.​
• User-friendly interface with customizable reporting.​

Cons:

• Higher pricing tiers may be a barrier for some users.​
• The extensive feature set can have a steep learning curve for beginners.​

3. Moz Pro

Moz Pro rank-tracking software is best for multiple digital marketing operations, and it has a vast range of tools with effective SEO combinations. It is extremely beneficial in product research with robust integration with third-party applications.

You can connect it to multiple applications by using APIs. It is a well-established tool in the field of SEO. It helps users in search engine rank tracking, keyword suggestions, website evaluation, and competitor analysis.

Moz provides accurate results in every task, and that is why it has been dominating the market for 2 decades. The optimization score is extremely helpful in improving your website’s rankings, as it gives your website a score based on individual keyword analysis. It evaluates how many times you have used a specific keyword on your webpage, where it is effective, and where it is damaging your web rankings.

Moz Pro Key Features:

• Local and National Tracking
• Competitor Rank Comparison
• Mobile vs. Desktop SERPs
• Search Engine Support
• Historical Rank Tracking
• Custom Rank Reporting

Pricing and Plans

Moz Pro includes rank tracking in all plans:

• Standard: $99/mo – Track up to  300 keywords
• Medium: $179/mo – Track up to 1,500 keywords
• Large: $299/mo – Track up to 3,000 keywords
• Premium: $599/mo – Track up to 4,500 keywords

Pros and Cons of Moz Pro

Pros:

• Accurate and reliable data
• Multiple search engine support
• Custom reports and visual trend analysis
• Beginner-friendly UI and help docs

Cons:

• Rank updates not real-time (daily/weekly intervals)
• Limited keyword limits in lower-tier plans
• Doesn’t support real-time SERP scraping like some advanced tools

4. Advanced Web Ranking

Advanced Web Ranking tool is highly beneficial in evaluating keyword rankings, search volumes, and content performance. Its advanced rank tracking features include automatic keyword tracking, competitor analysis, and customized reports, that help users improve their SEO strategies and increase their online visibility.

It provides interactive dashboards and data segmentation that include robust filtering options, which helps users analyze the data effectively. You can also connect Google Analytics and Google Search Console to improve your search rankings effectively.

It is highly suitable for all kinds of businesses that want to maximize their search engine rankings and gain more traffic to their website. The main disadvantage of this tool is that its keyword tools are not as effective as compared to its other services, and it could be an expensive option.

Advanced Web Ranking Key Features:

• AWR captures top 500 positions in search results.
• Tracks universal search features, including images, videos, featured snippets, People Also Ask (PAA), local packs, etc.
• Provides visibility scores, opportunity metrics, and keyword volatility data
• Supports localized keyword tracking down to the city or GPS level.
• Tracks mobile-specific SERPs, which is crucial as mobile search continues to dominate globally

Pricing and Plans

AWR offers flexible, usage-based pricing, with the following 2025 plans

• Starter: $49/mo – Track up to 2,000 keywords with Basic reports, desktop/mobile tracking
• Pro: $99/mo – Track up to 7,000 keywords with White-labeling, API, SERP features
• Agency: $199+/mo – Track up to 14,500+ keywords with Unlimited users, branded dashboards, priority support

A 30-day free trial is available with no credit card required.

Pros and Cons of Advanced Web Ranking

Pros:

• Extremely accurate geo-located rank tracking
• Historical ranking data retained for years
• Fully white-label reports with automation
• Great mobile and local SEO capabilities

Cons:

• Slight learning curve for new users
• Interface can feel dated compared to newer tools
• No native backlink tracking
• Manual setup can be time-consuming

5. SEO Tester Online

SEO Tester Online contains tools like an SEO checker, an SEO spider, a SERP checker, a Keyword explorer, SEO editor, and more. Its tools provide detailed analytical reports on technical issues that your website is facing, and hold the ability to fix them.

It also provides valuable information on webpages with meta descriptions that are less than 50 or above 160 characters, pages with rough codes, and images without any alt text.

You can check your website rankings from it, and it provides a complete insightful report that covers weak areas of your website in improving it and provides competitor analysis on how they are raising their website.

Its lead generation tool enables you to download reports in PDF format, and you can also customize these reports according to your choice, as it suggests simple ways to increase your website rankings.

SEO Tester Online Key Features:

• Intuitive Keyword Tracking
• Competitor Analysis
• Mobile and Desktop SERP Monitoring
• User-Friendly Interface

Pricing and Plans

• Lite: €18/mo – Suitable for individuals and small businesses
• Pro: €26/mo – This plan is best for SMB & Startup
• Plus: €3/mo – Best for SEO Consultant with all the Pro features

All plans come with a 7-day free trial to explore the platform’s features before committing to a subscription.

Pros and Cons of SEO Tester Online

Pros:

• Supports tracking across multiple search engines (Google, Bing, Yahoo).
• Offers both national and local keyword tracking.
• Provides separate monitoring for mobile and desktop SERPs.
• User-friendly interface suitable for beginners.
  

Cons:

• Limited information on advanced features compared to competitors.
• May not offer as extensive a database as some other SEO tools.

6. Nozzle

Nozzle provides services as the best rank tracking software and is considered the most powerful rank tracker, as it gives a lot of valuable information based on the performance of the webpage. It has a user-friendly dashboard, and the reporting widgets are highly responsive, and you can customize them according to your own choice.

It shows data about keyword and webpage performance, PPC values, search volumes, and other related information in the form of graphs.

You can also filter some key metrics according to your needs. It also provides AI-based predictions and recommendations that help users maintain the competitiveness of their websites. Its dashboard is easy to navigate, and its reports are difficult to export, as you need to copy the tables and paste them into the Excel file.

Nozzle Key Features:

• Track all competitors, not just pre-defined ones
• Analyze SERP features like People Also Ask, featured snippets, knowledge panels, and video results
• Understand how your brand appears across all SERP elements
• Build dashboards tailored to specific stakeholders
• Create visual reports that update in real-time
• Export CSV or API data for further analysis

Pricing and Plans

• Basic: $59/mo – 10,000 SERPs Included
• Advance: $119/mo – 21,000 SERPs Included
• Pro: $299/mo – 60,000 SERPs Included
• Plus: $599/mo – 130,000 SERPs Included

Pros and Cons of Nozzle

Pros:

• Tracks everything in the top 100 SERPs
• Extremely customizable reporting and dashboards
• Supports unlimited competitors
• API access for advanced data usage
• Excellent for agencies and enterprises

Cons:

• Slightly steeper learning curve compared to beginner tools like SERanking
• No live chat support (as of recent reviews)
• Some users mention a cluttered UI when managing multiple projects

7. SE Ranking

SE Ranking is the best seo rank tracking software for monitoring keyword positions across various search engines. Its most important services are keyword research, website audits, content creation, on-page SEO analysis, backlink evaluation, and website rank tracking.

It provides more exact and real-world data to improve your website rankings. You can add a website URL, and select the right search engine, it will provide keyword suggestions so you can make a list of them.

You can also customize the setting by opening the advanced settings window, where you can add more than 20 competitors to monitor their rankings and develop your SEO strategy accordingly. Also, gain keyword search volumes and traffic evaluation for the collection of keywords and connect it to Google Analytics and Google Search Console.

SE Ranking Key Features:

• Tracks how your site appears in Google’s AI-generated answers (SGE/AI Overviews), a critical new SERP element introduced with Google’s generative AI updates
• Tracks rankings on Google, Bing, Yahoo, and YouTube.
• Allows monitoring on desktop and mobile separately.
• Supports global and local search results with pinpoint accuracy
• Offers precise geo-specific rank tracking for cities, states, or even postal codes.

Pricing and Plans

• Essential: $55 – Track up to 750+ keywords and best for freelancers and small businesses
• Pro: $109 – Track up to 2,000+ keywords and best for growing agencies
• Business: $239+ – Track up to 5,000+ keywords and best for large agencies, enterprises

Pros and Cons of SE Ranking

Pros:

• Affordable and scalable pricing
• Accurate, customizable geo-rank tracking
• SERP feature and AI snippet tracking
• Competitor tracking and unlimited historical data

Cons:

• Interface can feel overwhelming at first
• Does not include backlink analysis as strong as Ahrefs
• Fewer integrations compared to premium tools like SEMrush

8. SEO PowerSuite’s Rank Tracker

SEO PowerSuite is one of the most effective rank tracker software, as it monitors your website rankings on almost 600 multiple search engines. It is a downloadable software instead of a browser-based one.

It provides unlimited keyword monitoring, and rank scheduling to all plans that users have subscribed to. Besides its effectiveness, its features are limited as compared to other best rank tracking software.

It does not provide some of the key features like website analysis, competitor research, and SERP analysis. It has a simple interface, that is easy to navigate, and users can personalize its dashboard.

SEO PowerSuite’s Rank Tracker Key Features:

• Unlimited Keyword Tracking
• Accurate Rank Checking 
• Customizable SERP Features Monitoring
• Keyword Research & Difficulty Tools
• Competitor Rank Tracking
• White-Label SEO Reporting

Pricing and Plans

SEO PowerSuite offers one-time license purchases, which is different from recurring SaaS models:

• Free: $0 – Includes limited projects and keywords
• Professional: $299/year – Includes Unlimited keywords, keyword research, local tracking
• Enterprise: $499/year – Include White-label reporting, automation, client export tools

It’s worth noting that there are no monthly keyword limits like on SEMrush or Ahrefs

Pros and Cons of SEO PowerSuite’s Rank Tracker

Pros:

• Unlimited keyword and project support
• Exceptional value for price
• Extensive local and international rank tracking
• White-label reporting for clients
• Excellent keyword research integrations

Cons:

• Requires desktop installation
• Not ideal for Mac users without Java setup
• UI may feel dated compared to modern SaaS tools
• Slower updates than real-time cloud platforms

9. Mangools

Mangools rank-tracking software best suits the user who requires limited keyword tracking according to their needs. It provides 5 robust tools such as keyword finder, SERP Checker, Link Miner, and Site Profiler. All these tools are extremely beneficial and responsive. Every feature has a dashboard that is easy to manage and provides real-time data.

It helps your website to rank effectively on search engines. It provides keyword research, competitor analysis, rank tracking, backlink research, and website monitoring. With its interactive data visualization, these provide you with almost all white label capabilities. Also, it provides efficient performance monitoring features.

Mangools Key Features:

• Daily Rank Tracking with Historical Data
• Location-Specific Tracking
• Performance Index
• Keyword Tagging and Filtering
• Email Alerts & Scheduled Reports
• SERP Preview and Snapshot

Pricing and Plans

• Basic: $49/mo – Track up to 100 keywords per day
• Premium: $69/mo – Track up to 500 keywords per day
• Agency: $129/mo – Track up to 1200 keywords per day

All plans include:

• Unlimited domain tracking
• 700+ tracked SERPs per month (basic)
• Full access to all Mangools tools

Pros and Cons of Mangools

Pros:

• Easy to use, great UX
• Affordable all-in-one SEO tool
• Excellent, shareable reports
• Performance index makes rank tracking intuitive
• Ideal for beginners, bloggers, and SMBs

Cons:

• Lacks advanced enterprise features
• No mobile app or desktop client
• Limited keyword quota on lower-tier plans

10. Keyword.com

Keyword.com is a simple tool but best for those users, who want a cheap option. It also provides a free trial period to its users before acquiring a subscription. The Forever Free plan can only be used as keyword tracking, and you can track only 10 keywords daily. Its free users can also use it to monitor current trends, CPC estimation, competitor ratings, and traffic sources.

Its paid plan offers complete white-label reporting, API access, keyword suggestions, and effective integration with Google Search Console, Google Analytics, and Google Looker Studio.

Keyword.com Key Features:

• Delivers daily updates on keyword positions across Google Search
• Multi-Location and Multi-Device Tracking
• provides custom-branded reporting with options to share live tracking links
• Rank Tracker API
• Keyword Grouping & Tagging

Pricing and Plans

• Starter: $24/mo – Track up to 100 with Basic reporting, 1 project
• Agency: $144/mo – Track up to 1,000 with API access, white-label reports
• Enterprise: Custom – Track up to 10,000+ with Advanced API, priority support

All plans offer:

• Daily tracking
• SERP feature visibility
• Unlimited projects
• Team access

Pros and Cons of Keyword.com

Pros:

• Exceptional accuracy (96.86%)
• Live shareable dashboards
• Affordable entry-level plans
• Powerful API for automation
• Fast rank updates
  

Cons:

• No built-in keyword research
• UI is functional but not flashy
• Lacks integrated backlink monitoring
• Limited competitor insights compared to Ahrefs or SEMrush

Final Thoughts

These best rank-tracking software are extremely helpful for SEO professionals. As they help effectively monitor a website’s rankings on search engines. It also provides tips on improving the website ranking on search engines, and you can also change your SEO strategies accordingly.

These tools also integrate with the most popular platforms like Google Search Console and Google Analytics, which provide more real-time analytical reports and suggestions to improve your web rankings. You can identify what is working and what’s not in your SEO efforts. You can also identify keyword rankings across multiple search engines. 

Consult with experts at WebTech Solutions for website audit or to monitor and improve rankings of your business website or personal blog.

People Also Ask

What is the best rank tracking software?

Ahrefs and Semrush are the two best rank tracking tools due to their comprehensive keyword tracking, competitive analysis, and SERP feature monitoring capabilities.

Why do I need rank tracking software?

Rank Tracking software is important for SEO efforts. If you have ideas about your rankings, you can optimize your content, monitor the effectiveness of your SEO strategies, and make data-driven decisions to improve your website’s visibility.

How often should I track rankings?

It depends on your SEO strategy and goals. For most websites, tracking weekly or bi-weekly is best to monitor trends and make adjustments.

Can rank tracking software improve my SEO?

Yes, if you properly analyze the keywords and pages’ performance and assess where improvement is needed, you can optimize your content and SEO strategies effectively.