Infographics are now essential for communicating complicated information simply and effectively. Increased digital content has led to a significant demand for attractive graphics. As a highly effective visual medium, infographics have become important for presenting information in an engaging visual format. The correct tools can make all the difference in creating impressive infographics, regardless of your design experience level. This blog post will cover the top infographic tools that are suitable, effective, and simple for various design skill levels and requirements.
What is an Infographic?
An infographic visualizes knowledge, information, or data by combining charts, graphics, images, and concise text to convey complex concepts engagingly and clearly. It is designed to present information effectively and quickly, making it simple for the audience to retain and understand key points. Infographics are not limited to a single field. They find their use in business, education, marketing, and journalism to simplify complex data, ideas, or statistics and make them visually accessible and appealing. Infographics can explain a process, tell a story, highlight essential facts, compare data, or showcase trends. Their versatility makes them a powerful tool for visualization and communication, no matter your field of interest.
Tools for Creating Infographics in Marketing
Leveraging powerful infographic tools is crucial to effectively convey your messages and capture your audience’s attention in the dynamic marketing and business landscape. Here’s a complete list of the ten top infographic tools that you should use when you’re ready to create infographics that drive business success in marketing:
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1- Canva
Canva is one of the go-to tools for touching and editing images for social media platforms. It also comes with an infographic maker. With Canva, you can download and create infographics for free. Canva offers thousands of design elements for creating infographics. You can also pick from various charts to represent figures for your infographics, whether you want vectors, grids, illustrations, or icons.
Features:
- User-Friendly Interface
- Offer Extensive Library of Templates
- Enables Rel-Time Collaboration
- Offer Animation Features
Pricing Plan:
Canva Pro: $55/Years
Canva Team: $50/Year
2- Venngage
Venngage is an infographic and leading online data visualization tool that empowers users to transform complex data into visually understandable and appealing graphics. Further, Vengae allows you to insert “Widgets,” which can include charts and maps based on the specific data and information you have for your infographic. With Vengage, there’s no need to recreate designs for different formats and projects. Preparing your project for other social media and print formats with a click is simple.
Features:
- Wide Range of Templates
- Accessible to Import Data and Create a Chart
- Easy to Create Interactive Infographics
- Supports Collaborative Work
Pricing Plan:
Premium: $10/month
Business: $24/month
Enterprise: $49/month
3- Visme
Visme is a multifaceted tool explicitly developed with the marketer in mind. This tool empowers users with multiple design resources and tools to communicate their ideas effectively. On Visme, you can choose from hundreds of professionally designed templates or create and design layouts. You can also add charts and graphs by entering or importing data.
Features:
- Drag-and-Drop Interface
- Users can add interactive elements and animation effects
- Provides an Extensive Library of Assets
- Creating Visual Content
Pricing Plan:
Starter:$12.25/month
Pro:$24.75/month
4- Piktochart
Piktochart is a reliable tool for creating engaging infographics. With Piktochart, you can make interactive charts, maps, graphs, and more. Simply import your data, choose the desired chart or map, and your infographic is ready. Piktochart offers an extensive library of free icons and images, and you also have the option to upload your icons or photos.
Features:
- Professionally Designed Templates for Infographics
- Easy to Customize Templates
- Easy to Add Interactive Elements
- Allow Users to Convert their Infographics
Pricing Plans:
Pro: $14/month
Business: $24/month
5- Infogram
Infogram is a user-friendly tool for infographic designers. Its strong data visualization tools help you design appealing infographics from complex data sets. Interactive features and customization options make it a valuable tool for individuals and professionals seeking to communicate information effectively through visual storytelling. If you are using it for free, you’ll have even fewer choices. This is your go-to tool when assigning numbers to maps and graphs.
Features:
- Interactive Content
- Content Engagement Analytics
- Data Import and Live
- Accessible Content
Pricing Plan:
Pro: $19/month
Business: $67/month
Team: $149/month
6- Snappa
Snappa is an infographic maker that lets you create and customize infographics in just five minutes. It offers over 50,000 stock photos to choose from and a variety of customizable templates. You can select a template and personalize it to add your unique touch. With just a few clicks, you can adapt a single infographic for use across multiple platforms. This versatile tool empowers individuals and businesses to enhance infographics without extensive design expertise.
Features:
- Users can Easily Resize the Design
- Drag-and-Drop Interface
- Graphic Library
- Extensive Template Library
Pricing Plan:
Pro: $10/month
Team: $20/month
7- Adobe Express
Adobe Express (the successor to Adobe Spark) is an easy-to-use app for creating social banners, posts, ads, logos, and flyers. The app provides access to thousands of templates, the entire collection of royalty-free Adobe stock photos, and Adobe fonts. Additionally, you can reuse templates or share them with other Adobe Express creators. Also, you can learn how to use Adobe Express.
Features:
- Make Content that Always Stands Out
- Design with AI
- Take Command of Social Content
- Add Amazing Effects to any Project
Pricing Plan:
Premium: $9.99/month
Teams: $6.99/month
8- Easel.ly
Easel.ly allows you to create your graphic or hire a pro through its design service. It is designed to assist individuals, educators, organizations, and businesses effortlessly transform complex data and concepts into visually appealing and easy-to-understand infographics. There’s a secret the 6 million people who have created designs with Easelly already know. People use Easelly just because we create good-looking designs.
Features:
- Create Reports People Will Read
- Spice up Your Next Big Presentation
- Help Customers Understand Your Product
- Unlimited Graphic Design Service
Pricing Plan:
Students: $4/month
Individual: $5/month
Business: $6/month
9- Crello
Crello is an online graphic design tool that enables individuals and businesses to create stunning infographics for diverse purposes. 150,000+ ready-made static and animated templates are updated weekly, allowing you to create beautiful designs easily. Crello provides a user-friendly platform with a wide array of customizable templates and design tools, whether for social media graphics, marketing materials, presentations, or printed items.
Features:
- Quickly Circle Crop Your Image
- Combine Images
- Remove Backgrounds
- Add Speech Bubble to Photo
Pricing Plan:
Pro: $10/month
10- Genial.ly
Genial.ly is a versatile online platform for creating interactive and visually engaging infographics. Its user-friendly interface enables individuals, educators, businesses, and marketers to design interactive infographics without needing advanced design skills. With Genially, anyone can turn any content into an interactive experience.
Features:
- Add Interactive Elements in a Couple of Clicks
- Increase Engagement with Gamification
- Collaborate on Designs in the Drag-and-Drop Editor
- Creative Cloud Integration
Pricing Plan:
Pro: $7.49/month
Master: $20.82/month
Final Verdicts
By now, you understand the importance of infographics for your social media. They allow you to present complex data and numbers engaging and easily comprehensibly. You no longer need professional graphic designers to create attractive infographics. Simply choose one of the tools from the list above and start creating. Selecting the right tool may take effort, but it’s well worth it. These top ten tools offer various features and pricing plans to suit different design needs and skill levels.
