Fed up with putting in hours to improve your Ad campaigns and getting average results?. Most advertisers face similar issues with their ad campaigns. The reason behind this is not using the best PPC tools to automate repetitive tasks and manage them.
You have to understand that advertising isn’t an art fair where you have to get extra points by doing it with your hand only. You have to enhance your advertising by integrating it with advanced PPC tools. However, if you’re not familiar with them, then you don’t have to worry.
I am creating this blog to mention the top 10 PPC tools you can use to improve your ad campaigns. Their maximum use case could be the same, but they will also have unique features.
What are PPC Tools?
PPC Tools are basically software programs that are used by advertisers to manage, optimize, create, and analyze PPC Campaigns.
Each PPC tool has different functionalities. While some PPC platforms are designed for bid administration, others assist marketers with campaign analysis.
All PPC tools are designed to help marketers. PPC companies effectively manage their campaigns and increase the return on investment (ROI) of their advertisements.
Top 10 PPC Tools to improve Ad Campaign
From the top PPC tools available online, these are the 10 best you can use to enhance your Ad campaigns.
1. Google Ads
According to Statista, Google holds more than 90% of the search engine market share. This makes Google Ads one of the most reliable and best platforms for reaching your target audience.
Google Ads was formerly named Google AdWords. It is a comprehensive package that covers research, launch, and monitoring of your ad campaigns.
| Pros | Cons |
|---|---|
| User Friendly | Learning Curve |
| Efficient Customer Support | Costly sometimes |
| AI Integration | Upkeep Focusing required |
2. Shopify Audiences
Using Shopify Audiences, you can create custom lists of potential customers who are likely to purchase your product. This tool collects data from the behavioural insights of buyers, as sketched by participating merchants.
Then you can target those consumers over multiple platforms, such as Meta and TikTok. The most interesting fact is that it is free for Shopify Plus merchants who use Shopify Payments and operate in the United States or Canada.
| Pros | Cons |
|---|---|
| Free for Shopify Merchants | Expensive |
| Secure and Reliable | Limited Customizations |
| 24/7 Customer Support | Effectiveness varies |
3. WordStream
WordStream offers two free tools, and the first one is the “Google Ads Performance Grader tool.” You can use it to audit your PPC accounts. It will access the accounts and create a detailed report on their strengths and weaknesses.
The second one is a free “keyword tool” that provides keyword suggestions, competition data, and search volume.
| Pros | Cons |
|---|---|
| Free tools | Non-specific data |
| Deep Summarization | Competitive Spend Range |
| View of Impression share | API changes |
4. Google Ads Editor
You can download Google Ads Editor as a desktop app and use it offline. It allows you to manage your Google Ads account even when offline. You can make multiple changes using it, including modifying text across thousands of ads.
It can also import all of your analytical data from your Google Analytics account. This will help you track your ad performance.
| Pros | Cons |
|---|---|
| Free to use | Limited features |
| Offline Editing | Requires downloading |
| Bulk Edits | Regular updates required |
5. Semrush
If you want to acquire a comprehensive toolkit for campaign planning and competitor analysis, then Semrush is the ideal solution for you. Its keyword planning tools provide keyword search volume, and you can identify gaps in keyword targeting as well.
With these insights, you can make informed strategic decisions to have accountable growth. Online retailers and e-commerce experts mainly use it.
| Pros | Cons |
|---|---|
| Efficient | Costly |
| Extensive keyword research | Single user account |
| Competitive Analysis | Limitations in internal linking analysis |
6. Google Analytics
Google Analytics is a free tool that allows you to measure the performance of your PPC campaigns. It provides the most up-to-date analysis of your campaigns. It mentions all the important factors, such as CPC, Conversion rate, and bounce rate, etc.
You can develop a very effective plan by keeping an eye on all these metrics.
| Pros | Cons |
|---|---|
| Deep Analysis | Privacy Concerns |
| Free to use | Limited data |
| Real-time data | Personalized support issues |
7. SellerApp
Want to have an AI-driven experience and receive suggestions?. SellerApp is an AI-powered, advanced tool designed to automate and optimize your Amazon PPC campaigns in real-time.
It customizes your campaigns to prevent your ads from showing up on negative keywords, saving you money on wasted advertising.
| Pros | Cons |
|---|---|
| Responsive Customer Support | Slow performance |
| Data Accuracy | Syncing Issues |
| Efficient | Pricing issues |
8. SpyFu
Have you ever thought about what your competitors are doing with their ads?. They are implementing something different, which has resulted in their skyrocketing campaigns.
SpyFu is a tool that provides you with information about your competitors. It provides comprehensive details about paid keywords and the monthly clicks they generate. It even displays the estimated monthly ad budget of your competitors.
| Pros | Cons |
|---|---|
| Competitive Research | Data accuracy |
| PPC Analysis | API Limitations |
| User friendly | Limited Backlink analysis |
9. VWO
Your advertising efforts can succeed or fail based on the effectiveness of your landing pages. If you’re not familiar, a landing page is the specific page of a website that a visitor lands on after clicking on an ad.
VWO is a tool that lets you experiment with different versions of landing pages. This helps you analyze which landing page works the best for your audience to lower bounce rates. It also offers some free tools if you’re not ready to invest at this time, such as the Web Push Notification, the ROI Calculator, and the Cart Abandonment Calculator.
| Pros | Cons |
|---|---|
| Integrations | Pricing complexity |
| Comprehensive feature set | Learning curve |
| Customer Support | Performance issues |
10. RevenueCloudFX
WebFx is one of the leading companies in the United States. It provides a comprehensive tool called RevenueCloudFX. It helps you to make data-driven and revenue-focused plans for your business.
If you want to manage your customer data in a way that reaches your actual target audience and leads to conversion, then it is one of the best choices.
| Pros | Cons |
|---|---|
| Enhanced Customer Experience | Performance issues |
| Better Collaborations | Limited features |
| Sales Efficiency | Mobile Functionality |
Final Thoughts
I have experienced from this that these best PPC tools can improve the advertising industry through their efficient use. However, the tools mentioned above can be overwhelming for inexperienced advertisers.
The most crucial point is that they are only tools; they cannot possibly complete all of the work on their own. You have to select the one that suits you the best, and then enhance your advertising journey through their utilization.
