Content marketing is one of the most practical, and useful marketing tactics these days and can change the face of a website or blog when done correctly. Millions of blog posts are uploaded on the web all the time. But question is that how can we effectively market the content to get more readers?
What is Content Marketing?
Content marketing is a practice of creating for a business or brand with an intention to increase web traffic, converting visitors into sales and to increase brand recognition. There are several types of content (blog posts, videos, infographics, eBooks & podcasts, etc.) that can effectively be promoted by using different marketing channels like websites, blogs, social media, mobile apps, and email, etc. Content marketing not only makes communication with customers easier but leverage different marketing goals as well.
In order to stand out from the competitors, you need to take on some proven content marketing tips and strategies that you can find right here in this article.
1- Set Campaign Goals
Whenever you set up a marketing campaign for your business or brand, you should determine the campaign goals as well. Getting loads of data and information about your target audience can help you a lot in this matter. Plan your content marketing strategies and tactics according to your goals. For instance, if you want more subscribers or sig-ups for the monthly newsletter, you should include appealing and relevant CTAs in the content to influence them for subscriptions. Find out the most relevant and useful keywords for content creation to make sure your content will appear in more and more SERPs.
2- Make your Headlines Tempting
Write simple, easy to understand and keyword-rich headlines. These should be alluring enough to grab the attention of readers. A great and easy to understand headline helps the audience decide whether to click the link to continue reading the article or not. Scannable and fascinating headlines drive more traffic than poorly created titles.
3- Create Evergreen and Shareable Content
Evergreen and shareable content is the key to incredibly boost your content marketing efforts. Create informative and problem-solving blog posts, ready to download eBooks, creative visuals and white papers that readers will love to share within their social circles. It allows you to present your content in front of a wider audience. Publishing evergreen and useful content on your digital assets help establish a strong online presence. Moreover, it can help you rank higher in search engines to drive more organic traffic.
4- Write for users & Optimize for Search engines
Create content for users to help them resolve issues and queries they may have and optimize for search engines to appear in more search results. Search engines like Google struggle to make users happy and providing quality and useful content is the only way to make users happy and to make them stay longer on your site or blog. Care about what people want to read and do proper content optimization to make sure your content will appear in higher search engine results. Use target keywords creatively in your content and focus on basic on-page SEO tactics to help search engines understand and rank your content higher.
5- Repurpose Your Content Often
Quality content creation always takes a lot of time, efforts, creative ideas, and skills. If you are publishing quality content, you will get a greater ROI for sure. Moreover, repurposing content into several formats and adding some more content into it can help you keep users engaged for the long run.
6- Write Great Guest Posts
Writing and publishing high-quality content on relevant and high authority sites in the industry is a great way to attract more target audience effectively. Reaching out the fellow bloggers and industry experts for content publishing on their blogs provides you an opportunity to market your content and expertise in front of the most relevant and qualified audience. It will not give you an authority link back to your site but will also reveal yourself as an authority in the industry. Hiring a reliable digital marketing agency that offers guest blog posting service is a perfect option if you really don’t know how to do guest blogging.
7- Consistency is the Key
Having a consistent publishing schedule is one of the proven content marketing tips to make sure your content will be viewed by a large number of readers. Publishing content on digital assets consistently allows search engines to visit and crawl your site or blog regularly and keeps the repeating readers happy by providing them with quality content consistently. You can make a content publishing calendar to make sure content is published regularly in proper order.
8- Focus on Mobile Users
More and more people are using their mobile devices to access content online. According to research, almost 80% of users prefer their mobile devices for internet surfing and to find the appropriate content for their queries and problems. That is the reason, you should create content which is easy to read or view on mobile devices to keep readers visiting your site again and again. A responsive web design enables your site to be viewed on all screens as it appears on the desktop. So, invest in a mobile-friendly web design to make your content look great on mobile devices like smartphones and tablets, etc.