Digital marketing is classified into multiple categories with varying capabilities and functions. Performance Marketing is one of its types in which advertisers pay for their ad campaigns based on specific metrics like CPC, CPA and more. It suits best for small businesses and those that have a small advertising budget.
Social media platforms like Instagram, Facebook, X, YouTube, and TikTok have revolutionized marketing. It has been shifted from print to visual and now to digital working mode. There have been separate modes of marketing in every media, but in modern terms, it is gradually shifting towards connections. This innovation in
Mobile is a growing medium. It’s not just for phone calls and text messages – it’s a way for people to engage with brands, products, and services. With the introduction of smartphones, tablets, and other devices that have access to the internet via mobile connections, it’s now easier than ever
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