Marketing

What is Performance Marketing?

What is Performance Marketing and How Does It Work

Digital marketing is classified into multiple categories with varying capabilities and functions. Performance Marketing is one of its types in which advertisers pay for their ad campaigns based on specific metrics like CPC, CPA and more. It suits best for small businesses and those that have a small advertising budget.

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Connected Marketing

What is Connected Marketing? Why You Should Do It

Social media platforms like Instagram, Facebook, X, YouTube, and TikTok have revolutionized marketing. It has been shifted from print to visual and now to digital working mode. There have been separate modes of marketing in every media, but in modern terms, it is gradually shifting towards connections. This innovation in

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