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Contact usWhen your business or company has a well-developed, fast-loading, and mobile-friendly website, you can use a variety of traditional SEO techniques to rank it higher in local searches and drive more traffic. As a result, you will have a strong backlink profile and authority to build trust and credibility.
But when you want to expand your business to the international market, it gets a little bit complicated as you need to develop an international SEO strategy and implement it in the best possible way.
International SEO is a set of practices to optimize your website to drive more traffic from multiple regions or multiple languages. Techniques used to drive traffic to your site from multiple regions is called multiregional SEO and when you are trying to get traffic from multiple languages, it is called multilingual SEO.
For instance, when you optimize your site for people or a particular territory with more than one language, you are doing multilingual SEO so people with different language cultures can find and visit your website. And if you are catering to people in multiple countries, you are doing multiregional SEO to make your website visible in different countries and states. When you combine these SEO methods to reach a wider global audience, you can effectively present your business or products in front of people from different countries and understand different languages.
In this piece of writing, we will help you decide upon a result-driven international SEO strategy that can take your business to a whole new level.
When it comes to developing an international SEO strategy, you should start with those that are already working for you to rank higher in local searches. However, you should track where else are you getting organic search visibility and visitors, in which language and volume.
Getting answers to all the above-mentioned questions is very important for the protection of marketing ROI. so, dig a bit deeper to understand why you are appearing in search results in those countries. Which keywords and pages are driving more traffic, and what conversion rates are? For this purpose, you can use a variety of analytics tools like Google Analytics, Google Search Console, SEMrush, etc. to better understand your global audience.
Identifying top-performing global markets helps you decide on which is the best place to target for better business growth. It is the place where international keyword research comes in handy to help you enumerate local market opportunities. It helps you determine things like, which keywords are being used to find your brand or products over the web, keyword search volume and difficulty, etc. so you can plan accordingly.
A lot of keyword research tools are out there that can be used to conduct thorough keyword research and expand your pool of international keywords. You should also be using search engines like Google, Bing, Baidu, Yandex, etc. to discover more keywords. SimilarWeb is a superb tool that helps you find out the local sites with the highest traffic volume. It can help you find out the relevant local sites to check competition and gain insights into what keywords they are ranking for. SEMrush is another leading keyword tool that supports up to 25 languages and provides loads of online data.
When it comes to expanding your business to international markets, you should keep the future in mind and define how you will be managing your SEO efforts. Most organizations develop and define their international SEO strategies from the head office and guide their local SEO teams for the successful execution of international search engine optimization efforts to achieve desired outcomes. You should also manage your international SEO effectively by assigning tasks to dedicated experts and professionals.
When it comes to optimizing a website for people understanding different languages (Multilingual SEO), the use of automatic translation tools should be avoided as most of them are unable to translate 1-on-1 from one language to another. However, some of them come with amazing translation features to produce human-readable content. So, you should avoid automatic translation tools for international SEO or find out a reliable one to translate your copy into easily readable and consumable content.
Hreflang tags are used to tell Google what language is being used on the site to improve search results when it is being served to users. If there are multiple versions of a website for a variety of languages, use the ‘Hreflang’ attribute to tell Google about different variations of the site to help Google rank the appropriate version of your site by region or language. It will help reduce the bounce rate and increase conversion by showing the right version of your website to the users.
In addition to the ‘hreflang’, you should define your global preferences for the target audience by using geo or language targeting by using webmaster tools like Google search console and Bing webmaster tools. However, you should use such targeting features cautiously as you can limit the visibility of your site by configuring your targeting preferences badly.
Businesses expanding abroad need an international SEO strategy. Multiregional and multilingual SEO is needed to transition from local to international markets. First, evaluate successful local market strategies to build on strengths. Identification of target markets and content optimization for varied audiences depend on international keyword research. Effective international SEO requires strategic planning and work delegation. Avoiding automatic translation tools in multilingual SEO and using ‘Hreflang’ tags improve language representation and search results. Geo- or language targeting precision maximizes visibility without restricting access. Businesses may master international SEO and engage a diverse global audience by following these best practices.