When you are a small business owner, advertising your business and sales, new product launches, etc., promotions in the mass media can often be impractical due to the high cost. According to Forbes, 43% of holiday shoppers plan to shop personally, which means using a vinyl advertising banner makes eminent sense for elevating brand awareness and making announcements due to their versatility, durability, and other benefits that yield a high ROI. Some of the most well-established benefits of vinyl advertising banners:
Deliver High Visibility
When you display vinyl advertising banners in the proximity of your business in high-traffic areas, you can be sure many potential customers will notice them as they go about their business. The good thing is that most of these people visit the area regularly and have enough opportunity to pop into your store to browse and buy. Since you can design and print vinyl signs in many sizes and shapes, you can make full use of all the opportunities of displaying them. While you can hang conventional rectangular banners out across the street, you can also use roll-up banners outside and inside your store. Due to their strategic location, vinyl promotional banners are highly-visible and great for building brand awareness and driving footfalls.
High Degree of Versatility
Advertising banners for advertising are incredibly versatile, which means that in addition to the different shapes and sizes, you can mount them in many different ways too. If the space is insufficient for displaying large rectangular vinyl banners, you can hang them vertically along the side of the building in which your store is located. You can also set up a roll-up portable banner stand on the sidewalk and near the shelves of products you want to highlight inside the store. You can also use vinyl to mount on different kinds of substrates like metal, wood, and glass or even stick them on the floor to attract the attention of your target audience.
Vinyl advertising banners can bear the brunt of the bright sunshine, windy weather, rains, and snow with aplomb. When UV-resistant inks are used, the colors do not fade even when exposed to bright sunlight for months, while the material is tough and does not become brittle in low or high temperatures. These banners are so hardy that you can leave them exposed to the elements, and they will continue to serve you well with any degradation n their performance. Due to their durability, you can keep reusing the banners at different times of the year.
In addition to the benefits already listed, vinyl promotional banners are lightweight, which makes them ideal for carrying around from one place to another when participating in roadshows, exhibitions, and fairs. It is relatively easy to design and print banners, and you can print the exact number you want since there is no minimum lot size. The modern banner printing machines can reproduce graphics and text in great detail and millions of vibrant colors, making for very attractive displays. Moreover, since they are highly affordable, they deliver a very high return on investment.