Countless articles and blog posts can be found revealing the secrets of a successful online business. But they don’t highlight the aspects and strategies that can ruin your online business. In this era of digital marketing, one should be aware of DONTs while following a list of Dos while marketing an online business either to increase brand recognition or to find more leads and sales.
In the race of outranking the competitors, oftentimes small business owners make the worst mistakes that can ruin a business instead of building authority and reliability in the market. In this article, I am about to disclose some digital marketing mistakes and things that can ruin your online business instead of growing.
BlackHat SEO Practices
You cannot get high rankings in search engines overnight but it requires a balanced blend of fertile marketing efforts, determination, and endurance. Most marketers ask business owners to pay a lot of bucks for appearing in more searches in a couple of days. They usually make use of blackhat SEO techniques to give your online business a quick boost that later can be harmful and can end up with penalties by the search engines like Google. They try to manipulate SERPs by using several techniques that are destructive for businesses. Some of the Blackhat SEO techniques are the use of copied content, bulk link building, getting links from PBNs, buying paid traffic, etc. that every online business owner must avoid. As a small business owner, you must be following the latest digital marketing trends and techniques to reach your target audience effectively.
Fake/Paid Social Media Followers
Social media has totally changed the way businesses and companies interact with their customers. Content shared on social media sites takes moments to go viral. But the problem is that most business owners think that the more followers they will have, the more they will get leads and sales. For this purpose, they are probable to buy fake or paid followers that will not only be useless but can have a bad impact on your social media presence. It is the place where you should choose quality over quantity. Business owners should be following organic ways to build brand trust on social media instead of buying fake followers.
Poorly Written Content
Updating your business website or blog with poorly written and spin content will destroy it sooner or later. As effective content marketing can make your overall marketing strategy successful, you must be using high-quality, informative and useful content either on your blog, website, or social media profiles. Google always ranks the website higher with problem-solving, relevant and useful content. That is the reason, low-quality content will not only reduce the site users but can also cause of penalty by search engines.
Lack of Passion and Consistency
Making an online business successful is not a matter of days but it takes time, effort and determination. Lack of passion can cause discouragement to do things that are essential. An online business owner should be passionate to carry out several business operations and tasks effectively. Passion is the only thing that will keep pushing you toward your chosen business goals. during the times, you may feel embarrassed and want to give up, but keeping things continue will help you land success on your way.
An Old and Less Responsive Webdesign
In this digital world, the majority of people use their mobile devices for internet surfing. And if your website is live on the web with an old and less responsive design, it means you are about to lose a lot of daily visitors. As result, you will be losing valuable customers regularly. So, upgrade your online presence with an appealing and mobile-friendly design to make your site/blog be viewed properly on all devices. Due to Google’s recent mobile-first index, you are more likely to lose rank in SERPs if your site is not responsive.