The pandemic years have taught every business owner in the world a lot of things, however, one stands out in particular. The ability to communicate was taken somewhat for granted by everyone and soon the pandemic made everyone realize how wrong they were in this regard. Even today more and more people are staying at home and using technology to conduct their work. The new model of working is going to be either completely online or hybrid. That is why businesses have to adjust and adopt some of the latest trends regarding digital communication. Modern technology offers a wide array of amazing capabilities for communication. It is now up to the business owners to step up and choose the best options that have been proven to significantly boost productivity with remote working.
Here we will take a closer look at the top five digital trends that will boost your business.
More people have access to technology
The pandemic has brought technology closer to everyone regardless of their age. People are spending a lot more time on their mobile devices, with data indicating that the average user spends around 4.5 hours on their mobile device. The reason is simple, everything from how we order food to how we conduct business has been completely transformed by technology. Voice search is also becoming an integral part of how people interact with technology, allowing more people with various disabilities to have access. That is why companies have to recognize this fact and adapt accordingly. In order to stay relevant in the market, it is absolutely necessary to digitize a good part of your business. A good place to start is to create an online presence in order to attract new people in the first place. You can maintain your client base much better if you offer your services through a web service or a mobile app.
Taking a mobile-first approach
Recent findings show that nearly 85% of the global population uses a mobile phone. This means that most of the internet traffic and digital communication come from mobile devices. This is a significant factor for many businesses because they have to take a mobile-first approach with their digital services if they have not already. In many instances, this will require companies to hire a professional app developer who will be able to fully integrate all of the necessary communication systems in an app. For instance, your ideal app should contain a customer support option in addition to other core features. Moreover, if your business supports both the desktop and a mobile version of your digital services it is important to enable device syncing and to enable all features to be present on both devices. This multi-device approach will also allow you to market your content to both mobile and desktop users.
Use of live video streaming
One of the key ways in which modern businesses are different is that the entire communication methodology has changed. Technology has allowed employees to collaborate completely remotely opening many options for global collaboration and networking. Holding meetings has never been easier, no matter where your team is located. Modern conferencing platforms such as Zoom allow users full freedom to connect from any office in the world. This also allows businesses to attract new international clients as well by hosting online webinars and events. However, in order to do this effectively, you should seek the best digital communication solutions on the market. This is how true professionals are able to maintain full productivity by allowing constant and stable communication even during the most restrictive pandemic measures. Now you can mentor your team members or educate your clients on the latest features of your product completely remotely, which is for many people the only way to get in touch with your business.
Use of automated messaging
One of the best things about digital communication is that you do not have to do it all by yourself. You can also automate a good part of the conversation that you will have with your clients. This is an especially important strategy for improving your customer support. Your clients can easily resolve any of their concerns by interacting with your online chatbot. The bot is programmed to respond with valuable information to some of the most frequently asked questions. This is a great way to delegate some of your workloads and let your employees and staff focus on something else which is more urgent. The data acquired by chatbots can also be used to improve the customer experience and the products that you offer.
What better way to create an amazing communication channel than by improving the content of the conversation itself. This is where crowd-sourced content can really help you build a strong community around your brand where people are willing to contribute and share information continually. This can be done in the form of online chat rooms, forums or blogs, where people create content for you and interact with other users. This community serves as a broader communication network that can significantly improve your brand by raising awareness and contributing back to your products.
In a world where information is the most valuable resource, it is extremely important to optimize how your business communicates both internally within the organization and externally with the clients. This comes down to improving your digital communications. In order to do that you will have to; leverage the fact that everyone is going to be more tech-literate, take a mobile-first approach, equip yourself with the latest conferencing equipment, implement chatbots and encourage community-driven communication.
Written by Brigitte Evans