The internet has amazingly made our lives easier than ever before. Whether it is the matter of booking a taxi, ordering food, buying groceries, or checking insurance quotes, all we can do online by using internet-connected devices. Businesses of different types are striving to stay connected and relevant over the web to attract more customers online. Insurance companies are no exception. Consistent lead generation is one of the vital components of a business’s online success. Insurance companies usually struggle hard to generate more leads online.
Below we are about to discuss some smart ways insurance companies and agents can consider improving their online lead generation process to boost their success rate online.
Fast Loading & Responsive Website with Great User Experience
In this era of advanced technology, most leads come from search engines. That’s why most businesses treat their official websites as headquarters. They use their websites to provide internet visitors great value so they can visit physical business addresses. Insurance providers should be doing the same to attract more leads. A common mistake that insurers make is having a slow-loading website full of low-quality content. Whether you sell life insurance or general liability coverage, you should optimize your websites with responsive design and informative content to make it easy to navigate and useful too.
Claim Listing on Reputable Review Sites
Once you have developed a great site with easy to navigate design with all necessary aspects including a contact page, CATs, quote forms, and sign-up form, claiming business listing on popular review websites should be another major concern. Getting listing on review sites and other digital platforms helps you a lot in appearing more search results. Positive reviews also attract more online customers. Along with creating profiles on reputable review sites, try to earn positive reviews and respond to all reviews accordingly. Google My Business, Yelp, and Bing places are some of the major sites you should be accessible on. It makes your business look credible and generates more leads online.
SEO (search engine optimization)
Search engine optimization or SEO is one of the best ways to generate more leads for your insurance business online. It is a powerful digital marketing technique used by businesses and brands to appear in relevant searches. SEO increases the visibility of your insurance company in search engines like Google. People usually search on the web when they are about to make final buying decisions. And appearing in relevant search results increases the chances of generating more leads online. You should start SEO from keyword research and then creating quality and informative content around chosen keywords. Guest posts, directory submission, and positive reviews can also help you rank higher in search engines for target keywords. You can also opt for PPC ads to get more eyeballs on your insurance website. Hence, you must have a failsafe strategy for click fraud prevention to increase marketing ROI.
Social Media Presence
Social media is power these days as there are 4.33 billion people are on social media around the globe. Building a robust presence on social media could be a great way to generate leads for an insurance company. People visit social media sites and apps to check reviews, recommendations, and to learn more about their favorite brands and companies. Social media not only allows you to promote your business or services but connect and listen to your customers as well. You can also use it as a strong customer services tool to resolve customer queries as soon as possible.
Make Use of Referrals
Word of mouth referrals is one of the best ways to generate leads. In this digital world, a lot of online referral solutions are available that insurance companies can utilize to attract more customers. The benefit of running referral programs is that the entire coming traffic is related to your niche and you can easily convert them by providing excellent experience and services. An effectively designed insurance referral program can help insurers a lot to achieve your lead generation goals.